Bleach collaborated with Gerber Gear to showcase the versatility of their tool lineup across the complete dirt bike experience. Our shoot began in a Portland garage, documenting riders as they meticulously prepared their bikes using Gerber's precision multi-tools and knives - tightening bolts, adjusting chains, and fine-tuning suspensions before hitting the trails.

The narrative then shifted to the rugged mountain trails surrounding Portland, where these same tools proved their worth in challenging terrain. We captured authentic moments as riders made quick trailside fixes and adjustments, demonstrating how Gerber's tools transition seamlessly from garage precision to trail reliability.

Through immersive storytelling, we illustrated how Gerber's thoughtfully crafted tools become an extension of the rider's capabilities, enabling them to push boundaries with confidence knowing they're equipped to handle whatever the trail demands. This campaign authentically connects Gerber's heritage of building dependable, versatile tools with the real experiences of riders who rely on them from preparation to performance.