Into the alpine with AKHG.
Bleach collaborated with Alaskan Hardgear (AKHG) on an immersive winter lifestyle shoot at Alpine Lakes High Camp near Leavenworth, Washington. The campaign images capture AKHG’s durable, technical outerwear and apparel being put to the test in a breathtaking alpine setting. Captured visuals follow talent exploring the backcountry, with AKHG products seamlessly integrated into real mountain adventure moments. This shoot produced by Bleach provides AKHG with compelling lifestyle imagery that aligns with the brand’s identity of creating rugged gear that equips outdoor enthusiasts to confidently push their limits. The content authentically connects AKHG’s performance-driven products to outdoor lifestyle in awe-inspiring wintry environments.
Client - Duluth Trading Company
Creative Director - Paul Yih (AKHG)
DP – Jon Hechtkopf
Photographer – Mark Welsh
Assistant - Kaira Kanazu
Producer – Erin Hallbauer (Duluth Trading Company), Michelle Boucher
Line producer - Michelle Boucher
Stylist - Emily Kuh
HMU - Petra Whitehead
Editor – Jon Hechtkopf
Designer – AKHG
Post – Nick James
DIT - Nick James
Talent - Justin Donhue, Austin Donhue ( Alpine Lakes High Camp)
Location - AKHG
Talent Scouting - AKHG