WE help brands connect with consumers at every touchpoint
Our collaborative team of strategists and creators collaborate to build brand stories and experiences that authentically resonate with the audience.
Our integrated approach allows us to support brands with strategy, content, and execution that engages audiences throughout their journey.
We are committed to understanding each client’s unique needs and goals, to deliver solutions that build rapport and drive results.
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We immerse ourselves in your brand’s world to uncover compelling narratives and truths. These become the foundation for authentic positioning and storytelling that resonates at every consumer touchpoint.
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Our team strategizes, concepts, and executes integrated campaign solutions tailored to reach your audiences across channels and the consumer journey.
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Bleach manages productions of all sizes, from intimate in-studio shoots to expansive, multi-day, on-location photo and video shoots. We provide turnkey production solutions, handling logistics, locations, crewing, equipment, talent, styling, and post-production for gorgeous, impactful assets.
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We produce innovative digital content, videos, branding assets, photography and more that vividly yet authentically capture your brand’s essence and personality.
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Our in-house studio provides professional photography to elevate your brand campaigns, products, and assets with compelling visual storytelling.
Our Process
We view client projects as true collaborations.
Developing impactful brand campaigns can be complex—that’s why Bleach approaches each project as a collaborative journey together with our partners.
Combining our strategic, creative and production expertise with a brand’s institutional knowledge and business objectives, we’ll engage in a multi-step process as true partners. With milestone reviews at each phase, clients actively participate to steer campaigns from early concepts to market launch and beyond.
Our focus remains on forming authentic connections between you and your consumers. By combining strategy, creativity and a spirit of collaboration, we deliver solutions that engage audiences and propel your brand forward.
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Through surveys, workshops and audits, we fully grasp what a brand stands for, its objectives and what makes it tick before sparking any new ideas.
Gates: Project Brief, Brand Discovery Call
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With perspective informed by Discovery learnings, we shape audience-centric positioning territory, campaign objectives, core concepts and guiding principles to inform creative development.
Gates: Campaign Positioning Brief, Strategy Alignment Meeting
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Our strategists and designers work in tandem to generate on-strategy creative concepts across media touchpoints. We share multiple options, gather feedback and further tailor concepts to meet client needs.
Gates: Concept Options Presentation, Concepts Approval
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Selected concepts come to life as we orchestrate photoshoots, videos, and other creative campaign elements. This may involve coordinating on-site production at various locations or working in our in-house studio. Our skilled creative teams handle activities like identifying locations, casting talent, developing storyboards, providing art direction to photographers/videographers, and more. We tap into our roster of trusted production partners when extra hands or niche expertise is required, overseeing all activities to ensure seamless integration across campaign activation touchpoints.
Gate: Production Partner Kickoff, Mid-Production Check-in, Asset Delivery Sign-off
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The finishing polish – we support campaign launches by providing guidelines, assets and governance to set our clients' campaigns up for in-market success.
Gate: Campaign Delivery Tool-Kit
Production
Balance is everything. For us, that means being just as at home on location as we are in the studio.
Our home base in Portland, Oregon holds our production offices as well as two separate shooting spaces, and all the gear we need to get just about any job done right. Shooting in-house enables our photographers and post team to work together at every step of the process, and get the job done quickly and efficiently while delivering a higher quality end product.
We also love to get as far away from it as we can: we’ve snowmobiled out into the Chilean backcountry, grabbed fins and a waterproof housing to dodge swordfish in the Gulf of Mexico, and strapped into a harness to hang out the side of a helicopter in New Zealand. Our talented team can handle it all, big or small.
We’re dynamic in what we do, and in how we do it, and that means being flexible and scalable to whatever job you bring to us.
Heavy brag aside, whatever you dream up, chances are we can make it happen.
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- Pre-Production Location Scouting
- Permitting
- Talent Sourcing
- Travel Planning & Logistics
- Styling & Wardrobe Props/Art
- Creative Concepting & Experience
- On Set Direction & Set Management
- Videography
- Photography
- Hair & Make-Up
- Digi-Tech
- Grip & Lighting
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- Photo Retouching & Manipulation
- Beauty Retouching
- Photo Editing & Color Correction
- Photo Compositing & Montages
- CGI Integration & Set Extensions
- Video Editing
- Color Grading & Correction
- Visual Effects & Animation
- Closed Captioning & Subtitling
- Audio Mixing & Sound Design
- Music Scoring & Licensing
- Transcription & Localization Services
- Format Conversion & Compression
- Quality Control & Final Delivery
Frequently Asked Questions
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Bleach is an integrated creative agency and production studio based in Portland, Oregon. For over a decade, we've helped brands engage audiences and drive results through strategic content, immersive experiences, and compelling storytelling.
Our team of strategists, creators, producers and storytellers develop campaigns across all channels. We provide a full suite of services from upfront research and narrative development to content production and distribution.
Bleach Studios, our 2000-plus square foot production facility, enables us to provide an end-to-end experience under one roof. This space allows us to seamlessly produce photo shoots, video shoots, creative direction, and post-production. We also offer the studio as a rental.
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Bleach provides a full suite of creative services to help brands engage audiences and drive results. Our core capabilities include:
- Brand Strategy: Brand positioning, research, narrative development
- Content Creation: Photography, videography, copywriting, graphic design
- Campaign Development: Concepting, production, execution across channels
- Digital Experiences: Website design/development, ecommerce, AR/VR
- Production Services: Photo shoots, video shoots, creative direction
- Post-Production: Photo/video editing, retouching, animations
We are a cross-functional team that strategizes, creates, distributes, and optimizes creative content on behalf of our clients. Our integrated approach allows us to support brands throughout the entire campaign and storytelling process.
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At Bleach, we have extensive experience working with clients across many sectors in the outdoor, active lifestyle, travel, and leisure spaces. Some of the specific industries we serve through our strategic content creation include:
- Outdoor sporting - fishing, hunting, camping, hiking, backpacking, trail running, mountaineering, rock climbing, skiing, snowboarding, snowshoeing
- Action/water sports - swimming, cycling, mountain biking, training, running, surfing, paddle boarding
- Winter recreation - skiing, snowboarding, splitboarding, snowmobiling, winter camping, ice climbing
- Adventure travel - trekking, off-grid travel, international journeys, packing essentials
- Exploration - navigating, survival skills, aerial footage, wildlife encounters
- Lifestyle & leisure - cooking, glamping, overland adventures, luxury escapes, relaxing excursions
With deep expertise in these active sectors, we understand each niche landscape and craft authentic stories and experiences that resonate with those communities. Our strategic content empowers brands across these industries to effectively engage outdoor enthusiasts worldwide.
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Our branding process involves research, competitive analysis, brand workshops, audience segmentation, developing core messaging, and designing visual identity and assets.
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We provide content creation services such as studio and lifestyle photography, videography, social media content, branding assets, ads, website media, animations, and more.
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Our campaign process starts with strategy and concepting then moves to execution across channels from digital to experiential marketing.
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Bleach is equipped to provide a diverse range of photography services including compelling lifestyle/action shoots on location and in our studio. Our lifestyle photography captures authentic branded moments out in the real world whether that's athletes performing sports like surfing or snowboarding, or simply friends enjoying time together with products woven into everyday life scenarios. We also conduct product photography shoots in our expansive studio space to have greater creative control over lighting and setups. Our experienced photographers utilize the ideal mix of studio and on-site photography to meet the unique needs of each project. We also offer full post-production and retouching services.
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Absolutely! Our talented in-house video production team can handle all your video content needs. We develop compelling concept treatments, handle on-set video direction, shoot high-quality footage optimized for each channel, and provide post-production services like editing, animation, titling, color correction and more. No matter what type of video project you have in mind - commercials, behind-the-scenes, testimonial interviews, social media spots - our videographers, editors and motion graphic artists work closely together to bring your creative vision to life. Video content is a core part of our multimedia storytelling capabilities.
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Our social media services range from content creation to developing innovative social campaigns.