AKHG Makes a Splash with Summer Shoot in Florida

Bleach teamed up with Alaskan Hardgear (AKHG) on an exciting summertime shoot with Otter Paddle Orlando capturing AKHG’s swimwear and apparel collection. The lifestyle campaign images showcase their colorful, performance-driven swim and activewear during an exhilarating paddleboarding excursion on a Florida river. Photographed visuals depict stand up paddleboarders donning AKHG’s innovative fabrics designed for athletic aquatic adventures. This summer shoot produced by Bleach PDX provides AKHG with vibrant, on-brand content that connects their warm weather gear with watersports communities. The imagery authentically aligns AKHG’s identity around outfitting outdoor thrill-seekers with the water-focused lifestyle and culture.

  • Client - Duluth Trading Company

  • Creative Director - Paul Yih (AKHG)

  • DP – Jon Hechtkopf

  • Photographer – Mark Welsh

  • Producer – Erin Hallbauer (Duluth Trading Company), Michelle Boucher

  • Line producer - Michelle Boucher

  • Stylist - Kathleen Chetlain

  • Tailor - Patty LaCava

  • HMU - Petra Whitehead

  • Editor – Jon Hechtkopf

  • Designer – AKHG

  • Post – AKHG

  • DIT - Nick James

  • Talent  - Craig Huff, Rachelle Huff (Otter Paddle Orlando)

  • Location - AKHG

  • Talent Scouting - AKHG