AKHG Makes a Splash with Summer Shoot in Florida
Bleach teamed up with Alaskan Hardgear (AKHG) on an exciting summertime shoot with Otter Paddle Orlando capturing AKHG’s swimwear and apparel collection. The lifestyle campaign images showcase their colorful, performance-driven swim and activewear during an exhilarating paddleboarding excursion on a Florida river. Photographed visuals depict stand up paddleboarders donning AKHG’s innovative fabrics designed for athletic aquatic adventures. This summer shoot produced by Bleach PDX provides AKHG with vibrant, on-brand content that connects their warm weather gear with watersports communities. The imagery authentically aligns AKHG’s identity around outfitting outdoor thrill-seekers with the water-focused lifestyle and culture.
Client - Duluth Trading Company
Creative Director - Paul Yih (AKHG)
DP – Jon Hechtkopf
Photographer – Mark Welsh
Producer – Erin Hallbauer (Duluth Trading Company), Michelle Boucher
Line producer - Michelle Boucher
Stylist - Kathleen Chetlain
Tailor - Patty LaCava
HMU - Petra Whitehead
Editor – Jon Hechtkopf
Designer – AKHG
Post – AKHG
DIT - Nick James
Talent - Craig Huff, Rachelle Huff (Otter Paddle Orlando)
Location - AKHG
Talent Scouting - AKHG