AKHG Embraces Adventure in Southern Utah
Bleach partnered with Alaskan Hardgear (AKHG) to bring their new fall/winter collection to life amidst the awe-inspiring landscapes of Southern Utah. The campaign's objective was to authentically capture AKHG's latest active and lifestyle apparel in action during an immersive bikepacking and camping adventure.
Set against the backdrop of Utah's iconic red rock formations and diverse terrain, the shoot follows a group of adventurers as they navigate challenging trails and set up camp under starlit skies. The imagery showcases AKHG's versatile apparel performing flawlessly in a range of activities and weather conditions, from brisk morning rides to cozy fireside evenings.
This campaign provides AKHG with a compelling visual narrative that resonates with outdoor enthusiasts and adventure seekers. The authentic action shots and stunning landscapes effectively position AKHG's fall/winter collection as the ideal choice for those who demand high-performance gear for their off-the-beaten-path journeys.
Client - Duluth Trading Company
Creative Director - Paul Yih (AKHG)
Art Director – Nicole Smith (AKHG)
Exec Producer – Erin Hallbauer (Duluth Trading Company)
DP – Jon Hechtkopf
Photographer – Mark Welsh
DIT - Nick James
Stylist – Emily Kuh
Tailor – Patty LaCava
H/MU - Petra Whitehead
Location Scout - Kelly Stowell
Editor – Jon Hechtkopf
Designer – AKHG
Post – Nick James
Talent - Todd Gillman, Ashley Classen, Zac Bassuener
