Bleach collaborated with Gerber Gear on an integrated campaign featuring brand ambassador JT Van Zandt fishing near his Texas hometown alongside complementary studio imagery of Gerber’s Fastball knife. The lifestyle content provides Gerber Gear with engaging visuals speaking to outdoor consumers who rely on the brand’s knives and tools. In-studio product photos spotlight Gerber’s iconic Fastball, a rugged folding knife designed with a unique JT Van Zandt flare. Together, the assets align JT’s adventurous spirit with Gerber's identity as a leading American heritage brand, while underscoring Gerber’s commitment to delivering purpose-driven gear optimized for performance in the field.