A day on the water with Lauren Spalding-Zukevich and Gerber.
Bleach joined Gerber Gear on an integrated Hawaii spearfishing shoot with brand ambassador and waterwoman Lauren Spalding Zukevich. The dynamic coastal lifestyle images showcase Lauren relying on Gerber knives, multi-tools and equipment while free diving and hunting her catch. Captured underwater and onshore visuals provide an immersive look at spearfishing through Lauren’s skilled perspective.
The campaign authentically connects Gerber’s durable, high-performance tools with the adventurous spirit of users who depend on them in remote environments. It aligns Lauren’s grit, passion for the ocean, and trust in Gerber Gear with the brand’s longstanding reputation for delivering reliable products to skilled outdoor enthusiasts.
Client - Gerber Gear
Creative Director - Todd Bischoff (Gerber Gear)
DP – Mark Welsh
Photographer – Mark Welsh
Producer – Bleach Productions
VFX - Bleach Productions
Editor – Bleach Productions
Designer –Gerber Gear
Post – Nick James
Sound Design & Music Composition -
Talent - Lauren Spalding Zukevich & Family
Talent Scouting - Bleach Productions
Location – Bleach Productions
