Bleach was fortunate to join Gerber Gear on an incredible campaign shoot capturing brand ambassador and fishing guide Oliver White, fly fishing the winding Snake River near South Fork Lodge. The cinematic lifestyle images showcase Oliver relying on Gerber equipment and knives while wading the river's waters casting for trophy trout. Captured scenic visuals provide an inside look at the fly fishing journey through Oliver’s experienced lens. This campaign authentically connects Gerber’s longstanding heritage equipping outdoor adventurers with the grit and passion of ambassadors like Oliver who depend on their tools daily. Together, Bleach and Gerber Gear bring to life the brand’s commitment to delivering rugged, reliable gear that empowers skilled sportsmen in the field.