FROM GARAGE TO BACKCOUNTRY: A GERBER TOOLS JOURNEY
Bleach joined Gerber Gear for a dynamic two-part campaign that bridged the gap between meticulous preparation and backcountry adventure. The journey began in a Portland garage, where we captured athletes using Gerber's multi-tools and knives to dial in their snowboard setups - adjusting bindings, tuning edges, and prep the sled for the adventure ahead.
The story then transitioned to Mt. Hood's backcountry, where these same tools proved indispensable as athletes tackled real-time gear fixes in the elements. Through cinematic storytelling, we documented how Gerber's tools seamlessly transition from workshop precision to mountainside reliability, showcasing their essential role in the winter sports journey.
This campaign authentically connects Gerber's commitment to crafting versatile, dependable tools with the real experiences of athletes who rely on their gear in both everyday preparation and critical moments in the field.
Client - Gerber Gear
Creative Director - Todd Bischoff (Gerber Gear)
DP – Jon Hechtkopf
Photographer – Mark Welsh
Producer – Casey Flook
1st AC - Adam Dahlen
VFX - Jon Hechtkopf
Editor – Jon Hechtkopf
Designer –Gerber Gear
Image Retouching – Nick James
Talent/Staring - Erik Leon, Lean DiPaola
Location – Stevie Della @ Timberline Lodge
Grip / Lighting Equip - Gearhead Grip & Electric
