Bleach partnered with creative agency, Someoddpilot and Smith Optics on an exciting campaign build with surf pros Conner and Parker Coffin to showcase Smith's new sunglass model, the Line Up. Captured locally in the Coffin brothers' hometown stomping grounds of Santa Barbara, California, the lifestyle images and video feature Conner and Parker showcasing the Line Up shades in authentic settings inspired by their surf culture roots.

With its fashionable flat lens silhouette, the Line Up pays homage to Smith Optics' rich heritage in surf while appealing to a new generation seeking quality eyewear. This collaborative shoot provided compelling visual content for Smith Optics connecting the Line Up to modern surf style and the brand's longstanding reputation for performance innovation.

In addition to capturing content specific to the Line Up campaign, we maximized our time with the crew in California by capturing addition assets Smith needs for some foundational needs.