Last winter Bleach’s Mark Welsh caught up with Smith Optics athlete Hadley Hammer, for an epic photoshoot in Japan to collect assets for the launch of her new Athlete Collection, signature goggle. Captured while skiing the deep powder Japan is known for, the visually stunning images feature Hadley showcasing her goggle which combines Smith's advanced 4D Mag technology with her own custom artwork. As part of Smith's distinguished Athlete Collection Series, Hadley’s goggle represents the brand's commitment to innovation and their athlete’s unique bold style. This shoot generated compelling content for Smith Optics connecting their most technical goggle to Hadley’s incredible style and passion for self-expression.