Bleach teamed up with Smith Optics to capture their Fall 2024 collection of sunglasses and prescription eyewear. This photoshoot aimed to produce high-quality product images for Smith's catalog and e-commerce platforms.

The shoot centered on showcasing Smith's latest eyewear designs with meticulous attention to detail. The Bleach team utilized state-of-the-art studio lighting and photography techniques to highlight the unique features of each frame, from innovative lens technologies to subtle design elements.

Working closely with Smith’s product team, Bleach has developed a visual strategy that brings out the best in each product. The studio environment allowed for precise control over every aspect of the shoot. Bleach's photographers and post production designers focus on showcasing and accurate representation of products the textures and frame materials, from matte finishes to glossy surfaces and details such as lens coatings, and subtle logo placements.

To ensure consistency across the entire product line, Bleach developed has a standardized approach that maintained Smith's brand aesthetics while allowing each model's unique characteristics to shine. This careful balance resulted in a cohesive set of images that work harmoniously in catalog layouts and create a seamless online shopping experience.