Saddle Up - Smith launches new snow helmet, The Rodeo.
Bleach partnered with Smith Optics to launch their newest snow helmet, the Rodeo, through a comprehensive visual campaign that merged authentic lifestyle imagery with precision studio-product photography.
In the field, we ventured to Mt. Hood during the summer season, capturing Smith athletes as they put the Rodeo through its paces. The lifestyle photography captured the helmet in its natural environment, showcasing how its clean, modern design and performance features integrate seamlessly into real-world riding scenarios.
Back in the studio, our team created a suite of detailed product photography that highlighted the Rodeo’s lifestyle design. Our shots emphasized the helmet's refined design elements – from its durable ABS shell and MIPS® impact protection system to its micro-adjustable fit dial and strategic ventilation.
This approach to the campaign successfully communicated both the helmet's technical capabilities and its cultural relevance.
Client: Smith Optics – Tucker Leverton
DP: Adam Dahlen
Photographer: Mark Welsh
Editor: Adam Dahlen
Lifestyle Post: Nick James
Studio Post: Beth Furumasu & Leif Fuller
Talent/Starring: Austin Smith, Iris Pham, Scott Stevens, Zeb Powell
Location: Stevie Della - Timberline
