Bleach had the opportunity to produce a photoshoot for Stanley’s “New Outsiders" campaign celebrating the rise of a new generation of creators. Tasked with envisioning this bold, expansive Generation Z demographic, Bleach embraced the chance to capture the energy and originality of these consumers through color, styling, and diverse casting.

Leaning into Stanley's desire to resonate with this group seeking authenticity, Bleach developed a direction centered on vibrant color palettes that visually channel The New Outsiders spirit. Vivid citrons, lush greens, and saturated sky blues reflect the fresh outlook and youthful eye of this culture. Mirroring the demographic's thirst for new experiences, models are captured roller skating, painting, and crafting - dynamic activities true to The Outsiders mantra.

Through bold and innovative production, Bleach succeeded in bringing Stanley's vision of speaking directly to The New Outsiders to life. The result is an authentic, relevant campaign that solidifies Stanley's commitment to evolving alongside rising generations and cementing their legacy as a progressive outdoor brand.