In a campaign produced by Bleach, Stanley shares an inside look at the typical day of Ben Wilkinson - an inspiring Hawaiian builder sustainably turning problem trees into stunning surfboards and furniture. The behind-the-scenes glimpse follows Ben and his family as he retrieves downed trees, transports them to his workshop, and meticulously shapes them into functional art.

This vignette reminds viewers of Stanley's legacy as the hydration brand built for builders. Ben's dedication to his sustainable process reflects Stanley's own commitment to enabling creators.