Bleach collaborated with Suncloud Optics on an integrated fly fishing shoot that authentically aligns with the brand’s adventurous, outdoor DNA. Photographed on location in Central Oregon near Mt. Bachelor, the lifestyle images capture fly fishing enthusiasts donning Suncloud polarized sunglasses while immersed in the craft on a breathtaking stretch of river. The content produced provides Suncloud Optics with engaging visuals speaking to their target consumer of outdoor explorers and anglers seeking high-quality eyewear to enhance adventures. It also connects Suncloud’s reputation for performance technology innovation with the natural beauty of the Pacific Northwest through compelling cinematic visual storytelling.