Bleach teamed up with Suncloud Optics on an organic surf shoot on the breathtaking Oregon coast to authentically align with the brand's adventurous roots. The lifestyle campaign images capture a crew of surfers wearing Suncloud’s classic sunglass styles while starting their day checking surf conditions and gearing up for an epic session. Bleach provided creative direction to convey the anticipation and camaraderie of the pre-surf ritual. The compelling visual narratives speak to Suncloud’s longstanding reputation for crafting quality, stylish eyewear trusted by water sportspeople pursuing their passions. This collaboration provided Suncloud with engaging content that connects their brand heritage to modern surf culture.