Bleach collaborated with Suncloud Optics to showcase their vintage-inspired metal collection through lifestyle and product photography. On location in in Portland, Bend, Hood River and the Oregon Coast, Bleach captured friends exploring, while modeling Suncloud’s iconic metal frame styles. In-studio, Bleach leveraged lighting and composition to hero the details, textures, and craftsmanship of each metal frame design. This fresh content provides Suncloud’s with authentic visual assets that speak to target consumers seeking both stylish, nostalgic eyewear and the highest quality construction. It reinforces Suncloud’s brand heritage of handcrafted classics and original designs through engaging imagery created from concept to completion by the Bleach team.