Bleach teamed up with Suncloud Optics on a campaign shoot highlighting their reader sunglasses collection in Bend, Oregon. The lifestyle imagery captures talent wearing Suncloud’s low-profile reader styles while immersed in the Central Oregon outdoors. In the studio, product shots beautifully showcase the reader sunglasses' details and craftsmanship. As the content producer, Bleach provided creative direction to authentically connect Suncloud’s function-driven optical reader designs to modern active lifestyles. The integrated content gives Suncloud expanded assets to engage consumers seeking sharp optics engineered for adventure.