Bleach partnered with CAT Footwear to produce creative content for their integrated “Do More” and “Work Hard/Play Hard” campaigns shot on location in Oregon and Hawaii. The lifestyle images feature muralist Jess Mudgett painting in CAT boots, concrete foreman Sage Bolyard performing construction tasks in work shoes, and artist Chris Miyashiro commuting around Oahu in casual sneakers. This dynamic content captured by Bleach showcases the versatility of CAT Footwear across work and play while connecting with creators who do impactful work in their communities. The visual narratives align CAT’s heritage of durable performance footwear with modern creative lifestyles.