Bleach collaborated with creative agency Supply & Demand for a Merrell Footwear campaign in our close-by Oregon forest. The shoot authentically captured arborists and trail builders wearing Merrell hiking boots on the job and at play. The lifestyle images showcase Merrell’s durable footwear designs worn while pruning trees deep in the woods and building winding forest paths by hand. This active campaign shot on location provides Merrell with narrative visual content that connects their high-performance hiking boots to professionals who take on tough terrain daily. It underscores Merrell’s longstanding commitment to providing support, traction, and comfort across hiking adventures and hard work outdoors.